Your Instagram bio is an integral component of your profile.
Your initial impression can have a powerful impact on whether people decide to follow you.
How can you add an interesting edge to your Instagram bio? Three easy steps will do just that.
Step 1: Choose Your Profile Picture
Let’s begin with choosing an eye-catching photo as our profile picture before moving on to text of our bios.
If you are an Instagram influencer or business, or looking to grow their account, make sure that the profile photo reflects you or your brand accurately.
This could become your business logo.
An influencer or someone whose personal brand is significant may benefit from having high-quality images of themselves available online.
Why Is It Important?
People respond better when presented with visual information rather than just reading words alone. As part of your profile image, use one of these images:
- Clear images should avoid blurred or excessive details.
- By using the same image across all social media platforms, people will quickly recognize you.
- If your image will serve as the cornerstone of your personal brand, ensure it looks polished. A neutral background helps provide a cleaner experience.
Step 2: Construct an Appealing Bio
Once you have decided upon a profile photo and bio text for yourself, begin crafting them immediately – each word counts since only 150 characters are allotted!
Your bio should describe who you are, what you do and why people should follow you.
Consider your bio as an “elevator pitch.”
Use this to organize your bio.
- Start By Discussing Who You Are: It’s best to introduce yourself in just a few short sentences; include details about who you are such as being an owner, lifestyle blogger or fitness enthusiast; keywords should describe your interests well.
- What You Do: Communicate your capabilities as a fitness coach to your followers. For instance, do you provide healthy recipes, fashion advice or marketing strategies? Be clear with what they can expect of you – for instance: “Daily exercise tips and quick meal solutions tailored for busy schedules”.
- Call-To-Action (CTA): Once visitors come to your profile, you want them to take some sort of action. Include a Call-to-Action (CTA) that prompts visitors to visit your website, YouTube channel or sign up for your newsletter – maybe offer free 7-day workout program by clicking this link! Step
Step 3: Optimize Your Link
Be sure to use it! Instagram only permits one link in your bio that can be clicked.
Your link may lead to anything from your landing page, website or online store to an aggregater such as Linktree that leads to multiple pages.
Whatever you decide, be certain it resonates with your target audience.
Keep these considerations in mind when adding your bio link.
- Keep It Brief: To keep your site neat and clutter-free, consider using a link shortener like Bitly or short links that feature your brand. Update It
- Regularly: Incorporating seasonal promotions or special events into your biolink ensures it remains current. Regular updates ensure your profile remains relevant.
- Create an UTM Code: If you want to track how many people click your link on Instagram, UTM codes can help track analytics.
